Direct to Consumer Commerce
“Direct-to-consumer is the future. It allows us to build deeper relationships with our customers and to better understand their needs.”
D2C will bethe future of E-commerce
Why Major Brands Choose Direct-to-Consumer Engagement Over Marketplaces
In recent years, online marketplaces have witnessed remarkable growth, providing brands with extensive reach and exposure to diverse consumer bases. While this surge has been phenomenal, there exists a nuanced landscape where brands, despite the expansive opportunities, may find themselves not entirely satisfied with the marketplace model. The constraints on brand control, fee structures, and limited access to crucial customer data within these platforms have spurred a strategic shift among major brands. Enter Direct-to-Consumer (D2C) engagements — a transformative approach allowing brands to recalibrate their relationship with consumers, regain control over their narrative, and create a more personalized, profitable, and innovative customer experience. The below points explain the key reasons why major brands are increasingly drawn towards D2C, highlighting the myriad benefits and strategic advantages it offers in contrast to the conventional marketplace model.
- Brand Control
- Enhanced Customer Relationships
- Maximized Profit Margins
- Access to Customer Data
- Flexibility in Pricing and Promotions
- Innovation and Differentiation
- Agility and Adaptability
- Direct Feedback Loop
- Ownership of Customer Experience
- Branding and Storytelling
Introducing the world’s first Direct to Consumer Commerce
- Best Deals for Consumers
- Higher Margins for Brands
- NO Intermediaries and Brands sell to consumers directly
- Post office facilitates all communications while maintaining consumer privacy
